What
is Media Literacy? How does it affect citizens? Media Literacy is the practice
of turning consumers into thinkers and creators of media. It is important for
citizens to ask themselves with the media, who is it targeting, what interests
does it represent and what are they trying to have the audience purchase?
Media can be found in social network
sites, movies, TV shows, YouTube videos, newspaper articles and online blogs.
It’s important for citizens to know which articles and sites are reliable and ethical.
There are a lot of news articles and
advertisements recently appearing on Facebook. It is interesting to read the
information in the posts. Some of the posts, appear entirely true, but after
analyzing the information and looking up for the credibility, it turns out the
advertisement is false.
There was an article about the
“Yellow Stone Volcano” on the verge of erupting. I remember reading the news
article on Facebook. It seemed true and actually occurring. It wasn’t until I
asked myself “why haven’t I heard this on the local news, on the radio or
through any other credible news sources?” I search on Google for “Yellow Stone
Volcano Erupting” and quickly found all of these other sites to have
information on the Volcano. I almost believed the information, until I noticed
the URL addresses.
The information and website was a hoax.
If I didn’t know the steps to take to researching the website and thinking
about the information being given, I could have spread false information or
looked media illiterate to others.
Another example is the weight –loss add
featuring “Beyoncé.” This is an advertisement that explains Beyoncé’s top two
secrets of losing weight in a month. It is top secret and Beyoncé has sued the
media company for giving out her secrets.
From the headline it’s a hook for
citizens that are feeling over weight and want to lose weight immediately. The
advertisement seems real, has credible sources, doctor’s approved the
information and product that is trying to be sold. It also has other citizens
with before and after pictures plus their testimonial video of how the product
works.
As soon as I saw the advertisement ended
with a purchase for the product, I knew this could be a hoax. I only knew this
from my parents telling me about media literacy when I was younger after
getting junk mail.
It’s important for students to understand
what is in advertising and how it is created. Students need to analyze,
evaluate, ask what effects the advertisement has on others, what is the
audience being targeted and the message that is coming across.
A great website for teachers and students
to use is teachinctrl.org. This website gives teachers lesson plans on
“teaching Digital Citizenship.” There are many topics that are discussed
through this website. One of them is Media: Between the Lines, this lesson
gives two videos for students to watch. One is on the five facts for
advertisement and the other is a tutorial video of real photos and enhanced
(photo shop) photos. These videos are introductions to the lesson and
activities.
Media surrounds our way of life and influences
us. Students need to be aware of the influence it could have and understand
what to look for. Some students could be the creators of this media. It is
important for them to remember what is the message they are sending and how
will others interpret it.
For
further study, I plan on using the teachinctrl.org website with my students and
children. I would like to introduce this video to more parents and have them be
aware of media literacy. As a team we can make sure our students are media
literate and a safe digital citizen.